Retail

Doodling

Tea Tree Plaza Stationery Store

We took a Mum and Daughter's dream and transformed that into an amazing concept store. The crisp, green identity of the Doodling brand is set against a base palette of crisp white which recurs throughout the store amongst the brightly coloured products, a delight to the eye.

Environmental impact was also considered in the construction of this project with the use of sustainable ply which is cleverly integrated and dovetailed together, blurring the lines between graphics and fit out.